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Shanghai, October 20, 2023 — From October 17-19, Ying Hao Toys Co., Ltd. showcased their latest product at the China Toy Expo. The exhibition, held at the Shanghai New International Expo Centre, saw a vibrant and enthusiastic participation from Ying Hao’s sales team as they introduced their new item to the attendees.




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Shanghai, October 20, 2023 — From October 17-19, Ying Hao Toys Co., Ltd. showcased their latest product at the China Toy Expo. The exhibition, held at the Shanghai New International Expo Centre, saw a vibrant and enthusiastic participation from Ying Hao’s sales team as they introduced their new item to the attendees.Throughout the three-day exhition. The sales team warmly welcomed visitors, providing detailed demonstrations and explanations of the new product's features. The children's electric motorcycle, designed with a highly realistic appearance, captured the attention of many customers.




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2023上海婴童展3 (2)











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The realistic aesthetics of the electric motorcycle, combined with its child-friendly operation, made it a standout attraction at the expo. Customers were impressed by the meticulous attention to detail and the high-quality craftsmanship that Ying Hao Toys is known for. The product's ability to simulate a real motorcycle experience in a safe and entertaining manner was particularly well-received, reflecting Ying Hao's commitment to blending fun with safety in their product offerings.Ying Hao Toys Co., Ltd. continues to lead in the toy industry with their dedication to innovation and quality. The positive reception at the China Toy Expo underscores the company’s successful launch and the market's enthusiasm for their new product.For more information about Ying Hao Toys and their latest offerings, please visit Ying Hao Toys website.




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2023上海婴童展2 (2)

















2023上海婴童展4 (2)

The first exhibition of China's mainland toy industry - the 26th Guangzhou International Toys and Models Exhibition ("Guangzhou Toys Exhibition", the 5th Guangzhou Children's Car Show) will be held in Guangzhou Poly World Trade on April 8-10, 2014 The Expo Center is held. As the toy model exhibition with the longest history, the most influential and the most professional buyers in China, the previous Guangzhou Toy Fair has won the industry's approval for its scale and effectiveness ahead of similar exhibitions in China.

 

Due to the limited space of the exhibition hall, the application for booths of over 100 toy companies this year could not be met. In order to help enterprises seize the unpopular business opportunities of the 26th Guangzhou Toy Fair, the Guangzhou Toys Fair officially designated the media China and foreign toy network (www.ctoy.com.cn) to launch the "Guangzhou Toys Fair Online Branch" (hereinafter referred to as “Online Branch” plan, planned to be dedicated to offline exhibition companies, through the organic combination of the website and the exhibition, uploading the products of the unemployed enterprises to the website, and setting up the online branch; at the same time at the exhibition site ( Booth 1Y02) Opens the window display and displays the main products of the company, and sets up the guide plate in the prominent position of the exhibition hall, so that even if the company fails to exhibit, it can achieve the same effect, and cooperate with online and offline promotion to help the company seek customers and harvest orders. Hotline: 020-66842176).

Chinese toy exporters will face a "high threshold." After a four-year transition period, it is said that the world's most stringent toy safety technology regulations, the EU Toy Safety New Directive (hereinafter referred to as the "new directive") will be fully implemented on July 20, which exports heavy metals from toys. The number of tests will increase from 8 to 19.

 

In this regard, Wang Danqing, a management consulting partner of Ruixin Zhicheng, pointed out to the reporter of International Finance News that the safety standards for domestic children's toys have yet to be strengthened. Although the introduction of the new directives has caused domestic toy companies to face tremendous pressure and challenges, they have not tasted it. It is not a good opportunity to force the upgrade of the toy industry.

 

Getting started

 

It is understood that the EU Toy Safety New Directive 2009/48/EC was once called the most stringent toy safety technical regulations, effective from July 20, 2009.

 

This directive is divided into two transition periods: the mandatory physical and mechanical parts are required from July 20, 2011; the requirements in the chemical section will become effective on July 20, 2013, and the toy products entering the EU market will have to comply with the chemistry. The new requirement for the 19 migration elements of the security section, compared to the previous eight.

 

Compared with the physical machinery part that was implemented two years ago, the toy definition and chemical safety part of this implementation is very strict. Zhang Lilong, deputy director of the Light Industry Department of Hangzhou Inspection and Quarantine Bureau, said that the "New Directive" not only expanded the scope of inspection, but also greatly reduced the limit of the original inspection items. For example, the previous limit of a certain heavy metal element was 60 units. Allow to check out 11.6 units.

 

In addition, this toy regulation also involves corporate social responsibility, testing agency obligations, etc. The content is cumbersome and the severity is historically rare. In particular, the chemical part to be implemented detects 19 kinds of heavy metals, 66 kinds of sensitizing aromatic substances, more than 3,000 kinds of CMR (carcinogenic, teratogenic or reproductive toxicity) substances, involving dozens of toy manufacturing materials such as plastics, inks and wood.

 

The reporter learned that the Zhejiang commodity inspection department recently conducted a sampling of more than 20 toy companies in the Hangzhou area, and 80% of the company's products could not meet the new directive standards.

 

Mr. Mei, the person in charge of an export plastic toy enterprise in Dongguan, Guangdong, said in an interview with the International Finance News that the implementation of the first phase of the EU Toy Safety Directive has affected the export of the company's toys, and the second phase will inevitably More pressure on its exports.

 

Cost leads to price increases?

 

A number of toy companies told reporters that the intuitive impact of the new EU toy safety regulations is the increase in production costs. According to statistics from relevant institutions, after the introduction of the new directive, domestic toy export enterprises will add about 10% of the cost, and many enterprises are worried about future development.

 

The Guangdong Provincial Quality Inspection Center once said that the EU market threshold has been rising year by year. The new technology regulations will promote the toy industry to improve the level of toys. Inevitably, the cost of toy enterprises will increase. The EU new directive has a greater impact on the export of electronic toys. %-10% cost.

 

The person in charge of an export plush toy company in Hangzhou told this reporter that the previous laws have increased the grade of raw materials exported to Europe by at least one grade, and the cost of plush toys has doubled. As the EU's adjustment requirements are more stringent, the rising cost of raw materials will probably reflect the market price of toys. "If we don't raise prices, we will face a loss," the official said.

 

However, will the price increase affect the sales of the products? This has also become a concern for the heads of major companies in the future.

 

At the same time, some insiders pointed out that cumbersome and demanding testing projects will also bring high testing costs, as well as huge equipment upgrade costs, which will greatly increase the production costs of toy companies. It creates great competitive pressure on enterprises.

 

Forced industrial upgrading

 

Wang Danqing believes that the cost increase will affect the price of toys. However, the future development of the toy industry should start with building its own brand and increasing added value.

 

In Wang Danqing's view, both the export of toy products and the export trade of other Chinese products now face two major problems. Domestically, raw material costs and labor costs are rising. Compared with low-cost Southeast Asia and other countries, China’s original advantages no longer exist. Externally, trade barriers in the international market continue to strengthen. Recently, the trade friction between China and the EU is even more Can reflect this problem.

 

"So, in the face of new directives, domestic toy companies have to actively build brands, improve the quality and added value of their products, and transform the original mode of processing cheap labor products. So this is a challenge, and it is not an opportunity. This is a good opportunity to force toy companies to upgrade, eliminate backward enterprises, and upgrade the product structure of the industry." Wang Danqing said.

 

According to industry opinions, the quality requirements of toys in the EU are getting higher and higher, and it is also a good thing for companies that are interested in making high-quality toys. Because high standards increase the market's entry barriers, it is a protection for quality companies.

 

The reporter also learned that for OEMs, the implementation of this directive has little impact, because OEMs do not need to consider the market and sales, only earn processing fees; the most affected are their own brands, if not strict The production and testing processes, after their products are exported to Europe, are endless. At present, in the European market, China's competitors are mainly EU member states, including Germany, Austria, and Belgium.

 

Therefore, many experts said that toy companies should take this opportunity to improve production and testing processes and improve product safety and quality. “At the same time, we should tap the potential of the domestic market and reduce our dependence on overseas markets.” Hexun News

 

    For Eagle Toys, this is a challenge and an opportunity.

In the modern toy products, due to the improvement of the level of science and technology, the more sophisticated and intelligent, but the fine also brings many security risks. The finer toys tend to have many smaller toy parts, such as the wheels of a toy car, the lights of a car, the Barbie accessories like a shoe, a hat, the button battery of an electric toy, or the weapon parts of a machine toy, etc. These toy parts are relatively small and can easily be swallowed by ignorant babies.

 

    When the baby is two or three years old, it can be said that it is the strongest time of curiosesity, and at this time the child can climb and see what he thinks is interesting, he will climb and take it himself, and the baby’s perceptual development drives the baby. When they see something, they have to "try it" and put it on their own body. So parents should pay more attention.

 

    Now the incident of a child accidentally swallowing a toy part can be said to be a lot of hair. Some doctors said that "the child's trachea, esophageal card foreign body cases are most strange, such as jelly, fruit cores, coins and toy accessories, but the biggest damage to children is the toy parts, such as button batteries, toy keys, etc. "These things can damage the esophageal mucosa, and sometimes it can also cause rupture and perforation of the esophagus, and even life-threatening."

 

    The best way to avoid children's accidental eating of toy accessories is to choose the appropriate toys according to the age of the children. Generally, regular toy manufacturers will indicate the age of use on the packaging of the toys. As long as the parents pay more attention, they can choose them appropriately. There is also a broken toy to be cleaned up in time to prevent the toy from having plastic fragments or falling toy parts that harm the child. If the old toy is too old, it should be cleaned up in time because it may contain many bacteria and viruses. At the same time, when buying toys for children, parents should try to choose toys that are smaller and smaller, such as the eyes of plush toys, and choose the size of the child’s mouth. Even if the child wants to taste it, there is no way to go. mouth.

 

    In addition, on these basis, when purchasing toys, if the toy has rope-like accessories, pay attention to the length of no more than 22 cm, choose smooth and burr-free, no sharp edge toys. This is to buy toys through these aspects, plus parents care more about the child, there will be no child accidentally swallowed toy parts.

On March 6th, Ying Hao Toys Co., Ltd. 2019 new product launch conference was held in Shanghai Pullman Hotel. The conference invited dealers from all over the country to participate.

 

At 2:30pm, Yingyuan Luo, GM of Ying Hao Toys Co., Ltd. delivered an important speech, describing the development history of Ying Hao Toys since its establishment 32 years ago and thanking all the partners for their support. Later, GM unveiled the new product Dolepion Building Block Car Series with Marketing Director Helen Chen, Product Development Manager Feifei Zhang And Domestic Sales director Gen Li.

 



（Yingyuan Luo, GM of Ying Hao Toys Co., Ltd.）

 



 



 



 



 



 


According to the presentation of Feifei Zhang(Product Development Manager of Ying Hao Toys), this new product has been developed for four years. The double-threaded tight structure and the design of the drive switch and battery compartment module make this Dolepion Building Block Car have easy to assemble and disassemble, tightly matched with reliable features. At the meantime, there are various combinations like LEGO bricks, two-wheels, tricycles and four-wheels. Which dedicated to the children's hands-on ability to enhance children's logical thinking, imagination and creativity. This Dolepion Building Block Car has a total of 78 components, mainly based on blocks, suitable for children of different ages, with long life cycle and no spaceoccupation feature. It can be played by many people, which can promote mutual cooperation between children, enhance the parent-child interaction between parents and children. Also, it can solve the parents' troubles about the chaos of children's toys, the space occupied by toys and the irrational purchase of toys.

 

Now the Dolepion Building Block Car has three patents of design, new and practical and invention, which has covered Europe and the United States and regions.

 

At the same time, Gen Li(Domestic sales director of Ying Hao Toys), pointed out that Ying Hao toys will upgrade their brands in 2019 to ensure that R & D achievements can be effectively pushed to the market, better safeguard the interests of the products, maximize the value of the products, and achieve win-win results for the manufacturers.

 



 



 

In addition, Ying Hao Toys Co., Ltd. participated in the 24th International Toy Fair and the 55th Shanghai Toy Fair from March 7th,2019 to March 9th,2019.And exhibited thismulti-playingDolepion Building Block Car Series.